Sophisticated Barbering In A Comfortable Environment: Where Style Meets South Shore Vibes
In the heart of Duxbury, Art Zone Barbering isn’t just a barbershop – it’s the pulse of a growing lifestyle brand called Duxlife. Born from the passion of one individual and his love for the craft of barbering, this local business is rapidly expanding to become a staple in the South Shore community. From fresh fades to community engagement, Duxlife is a brand that reflects the laid-back yet sophisticated vibe of the region.
A Local Brand with a Big Vision
Duxlife is Duxbury’s very own brand. With deep roots in the South Shore, its founder always had a vision to build something meaningful and local. The idea of a clothing line was floating in his mind for years, but it wasn’t until Luke Santos opened his barbershop, Art Zone Barbering, that everything clicked.
“Once I opened the barbershop in town, the intention and vision to go as far as we can possibly go became clear,” Santos explains. Duxlife and Art Zone Barbering bring a modern twist to classic styles and excite patrons through the fresh point of view.
Passion-Driven Beginnings
At the heart of Art Zone Barbering is a love for the craft. The founder’s inspiration stems from a passion for cutting hair, boosting clients’ confidence, and making people feel their best. This dedication translates into every service the business offers, from kids’ cuts to men’s grooming. The focus is on self-care, offering services that not only provide a fresh look but are tailored to each client’s wishes, so they will walk away with a boost to their self-image and well-being.
The Art of Continuous Improvement
What sets Art Zone Barbering apart from competitors is its relentless commitment to improvement. "Our goal is to always get better and sharpen our skills and knowledge," Santos says. This focus on growth ensures that every client walks away with the look they want and the service they deserve.
Building a Legacy: From One Shop to Many
In just a year, Art Zone Barbering has experienced tremendous growth. It’s a success story that speaks to the passion behind the business, the dedication to the craft, and the loyalty of the community—but this is only the beginning. “I couldn’t have asked for a better start,” says the Santos. The goal now is to expand, with hopes of opening one or two more locations in the next few years, bringing the Duxlife brand to even more people.
Community Connections and Milestones
One of the biggest points of pride for Duxlife and Art Zone Barbering is the relationship they’ve built with the local community. Supporting local sports teams and engaging with community organizations has been a natural extension of the business, and has helped the founder connect with the clientele on a personal level. Through sports sponsorships and other community initiatives, the brand gives back to the community that has supported it from the start.
The South Shore Lifestyle
Being an immigrant who has lived in Plymouth for over 22 years, the founder has fallen in love with everything about the South Shore – from the weather and changing seasons to the laid-back yet dynamic lifestyle. It’s this connection to the area that makes Duxlife and Art Zone Barbering so special. The business isn’t just about cuts and clothes; it’s about creating a lifestyle brand that embodies the best parts of living in this beautiful region.
As Duxlife and Art Zone Barbering continue to grow, one thing remains constant: their dedication to offering high-quality services and contributing to the vibrant local community. With big plans on the horizon and a love for the South Shore at their core, this is one brand to keep your eye on.
